Projects
Writing is kind of like driving - most people say they're good at it and a lot of them are wrong. So just in case you don't want to take my word for it, here's a little proof that I'm good at what I do.
Food Writing
Click Each Project to View
Recipe Intros - Desired Tone: Funny, Sarcastic, Witty
Cookbook Intro - Desired Tone:
Sincere, Inspiring, Knowledgeable
Cheetos Campus Contest
Spec Ad
The Assignment: Create a contest entry landing page to encourage people to enter the Cheetos College Contest
The Target Audience: College Students ages 18-22
The Desired Tone: Bold, Sassy, Fun
Schertz Magazine Feature Story
The Assignment: Write a feature story on a local resident and her musical accomplishments.
The Target Audience: Schertz Magazine readers ages 30-65.
The Desired Tone: Informative, Friendly, Optimistic
Personal Finance Blog Post
The Assignment: Create a blog post encouraging readers to save money
The Target Audience: Recent college graduates and young adults ages 21-30
The Desired Tone: Friendly, Casual, Informative, Entertaining
Cover Girl True Match Lipstick Ad
Spec Ad
The Assignment: Write copy for a magazine ad that encourages customers to purchase Covergirl True Match Lipstick.
The Target Audience: Women ages 24-40 who regularly purchase beauty items at their local drugstore.
The Desired Tone: Fun, Stylish, Promotional
Boston Organics Direct Mail Piece
Spec Ad
The Assignment: Write a sales letter to generate new consultations for Boston Organics' Corporate Program.
The Target Audience: Office managers for Boston-area companies with 50-200 employees.
The Desired Tone: Friendly, Sincere, Informative, Helpful
